City of NOTO. Eastern Sicily. Flowered streets

NOTO Sicily. Here is the local authority official order form for the type and quantity of flowers required for the 2017 INFIORATA; carnations and chrysanthemums appear as the options. Note the colours available, including "creamy yellow" and "light rose". Little Underbank would offer photography places on St Petersgate Bridge and along the length of the street with a gigantic circle at White Lion roundabout.

NOTO Sicily. The completed INFIORATA or Street Dressing. The opportunities for economic revival are endless and extensive. Local hotels are filled, town restaurants benefit, postcards, posters and videos sold. And the cultural memory persists for the full year with themed cafes selling flower cakes and  other related merchandise. The branding of these cartouches is essential to the sponsorship of the event.
In the foreground it is easy to see the lead frame with The City of Noto; CITTA DI NOTO clearly labelled.

Once the Flower Dressing of Little Underbank has finished the flowers on St Petersgate Bridge will continue to bloom......



and the Bridge could even be dressed to display hanging baskets or other garlands. Here is a detail from the Stockport Coat of Arms 1868 that assumes the borough has at least at colourful thistle and rose in its imagery.

Flowers In Little underbank

There is a shop window insert photograph on an unlet unit on the South side of the street opposite Rostron Brow. This is the right direction and a very good proposition for the area once it is securely pedestrian priority.
 

The beautiful building on the corner of Royal Oak Yard and Little Underbank seems to be purpose built as florist once the local residential demand is sufficient. With hanging baskets a street of flowers with a reputation across the North West?

 

Every May at NOTO in Sicily there is the festival of the INFIORATA - a highly sponsored street carpet of flower petals. Not dissimilar to the tradition of Well Dressing. Immensely profitable for tourism and media exposure. In a town full of artists this type of festival would be the focus for revival and intense competition. Brands advertise here.